Tuesday 20 April 2010
Purpose of music videos
Music Videos - who are they for?
A music video is a Visual point of view in the music industry. It can be very good for the artist its trying to premote. Infact some artists are known from how clever there music video's are. But not only do music videos help the artist, they also are for the audience to enjoy. By watching and listening.at home the audience can see there favourite artist everyday on a screen, instead of having to go a long distance to see them live.
What are they intended to do?
Music videos are intended to be more interactive with the audience at home. It makes peope feel like they are there watching. From doing this it makes the artist more money.
How do they promote the artist/track?
Music videos are a great way of an artist showing off there talent. A music video can be used in every type of genre, but different videos promote in different ways. For example, if there was a music video for a rock band it would promote the band by showing how fast they can play guitar, unlike if the music video was for a Drum and bass track, in that case it could promote the band by how good the music video is, or how it's been made to interact with the tempo of the track.
How do we know if it's a success?
Normally just watching the music video, you can tell if it is a success, because it will be more perfessal and you (the viewer) will enjoying watching. The way i tell if the music video is worth watching is i go onto youtube, type in the track i might watch then look down at the comments to see if people say it's good or not. For example i went on and typed in 'Around the world by darft punk'. What i saw in the comments was very possive. So i know from that, that it is worth watching.
A music video is a Visual point of view in the music industry. It can be very good for the artist its trying to premote. Infact some artists are known from how clever there music video's are. But not only do music videos help the artist, they also are for the audience to enjoy. By watching and listening.at home the audience can see there favourite artist everyday on a screen, instead of having to go a long distance to see them live.
What are they intended to do?
Music videos are intended to be more interactive with the audience at home. It makes peope feel like they are there watching. From doing this it makes the artist more money.
How do they promote the artist/track?
Music videos are a great way of an artist showing off there talent. A music video can be used in every type of genre, but different videos promote in different ways. For example, if there was a music video for a rock band it would promote the band by showing how fast they can play guitar, unlike if the music video was for a Drum and bass track, in that case it could promote the band by how good the music video is, or how it's been made to interact with the tempo of the track.
How do we know if it's a success?
Normally just watching the music video, you can tell if it is a success, because it will be more perfessal and you (the viewer) will enjoying watching. The way i tell if the music video is worth watching is i go onto youtube, type in the track i might watch then look down at the comments to see if people say it's good or not. For example i went on and typed in 'Around the world by darft punk'. What i saw in the comments was very possive. So i know from that, that it is worth watching.
Two contemporary music videos
Around the world
Lighting
When looking over the video I realized that Michel Gondry's wanted the main event to be shown as best as it could be. When I speak of the main event i am talking about the dancers. The way he did this was by blacking out the background so nothing else can be seen apart from the brightly colored movements created by the dancers. But not only that he decided to make a cycular light from above the dancers to signafiy the world as they dancer in a cycular motion.
Sound
The repeativeness of the backing track makes the song very addictive. This is a great thing for the creator because it will keep the audiences attraction to the track. Also if you listen carfully you can here that they repeat the world 'Around the world' 80 times. This is clever because as everyone knows the first person to go round the world did it in 80 days.
costume
The costumes used are very abstract and have no common factor between each other. This is because each group of characters in the performance means a different instrument, and the best way to showing this is by leaving all common ground. A different reason for the costumes used is that it is a way of deciphering the genre.
Cinematography
The video includes of many different shot types, such as a wide shot to show the whole setting and all the characters involved in the video. Another is the mid shot, this is used to show a individual and is commonly used with a movement. When i say movement i am talking about the use of crabbing and tracking. These are used throughout the video very effectively. Another great movement used is panning, normally panning is used on a still camera but Michel Gondry effectively used panning while crabbing round. This is an amazing effect that shows off good skill.
Each camera shot is focus on one select group for dancers, this informs the viewers that what they are doing is more relevent than the other dancers.
Editing
When it came to the editing or in other words the lack of editing. The reason this is, is because Michel Gondry wanted the video to be different from others. When i say this i mean he was very clever and decided to make the whole video a single shot. This means it was difficult for the dancers because they would need to keep time throughout the 4 minuets, this would take tones of practice. But when looking over the video I can see that there is only one transition used, this is called a cut which is just a quick way of moving from camera to camera.
Release Date
Around the world was released on march 17th in 1997.
Interesting fact
There is a very interesting fact about this music video, which is the way the characters move to the music. The characters rein act the instruments, and are in perfect sync.
Target Audience
After looking over the video a few times, I believe the target audience would be the older more mature audience between the ages of 15 onwards. The reason i think this is because of all the different aspects used. You would also have to be older to appreionate the interesting factors involved in the creating of this good music video.
Motley crue dr feelgood
Lighting
There is Abstract lighting to show off all the different aspects used in the genre. Flame effects and real flames used, the dark lighting is used to highlight this, the contrast between the darkness and flames make the result stand out brighter. Also throughout the music video there is refections of the fire though mirrors and windows.
After looking over the video i can see that it is ment to be set in a huge tent, this means that the only light source is from the fires they have lit round them. But has i looked closer at the drummer i saw that there is one other light source which is the enterance.
Costume
The appearance of the band is very important because is shows the genre. In this case the genre is very clear. The clothing is very extreme and includes of dark tight clothes, gives of ambient ora and makes a satanic look that is fighting for the bands aims. Tight clothing is not all what they do to create there look. Motley Crew also style there hair in a large and wide fashion, which replicated throughout the listener and fans of the band.
Cinematography
Crabbing - the crabbing as been used throughout the production in a smooth motion around the band members. This is good because it helps the audience focus on one band member at a time, but not for long enough to get bored of them.
Panning - I wasn't very impressed with the amount of panning; I wish there had been a lot more.
Zooming -There was a large quantity of zooming. This was used to show the viewers a key point in the production, for example when there is a guitar solo or a key attraction such as the flames used.
Tilting - I only saw a small amount of tilting, but when it was used, it was used in a very effective way. When I say this I mean the way the cameras were angled upwards from below the band members. The reason they did this is because is makes them look impressive and untouchable. I say this because it will make the audience look up to them and want to be more like them.
Mid shots - The mid shot was the most used shot in this music video. I think the reason for this is because it shows most of the band member which is being viewed (it would be pointless just to see half of them)
Close ups - I really liked the use of close ups. They were used over the instruments rather then the people playing them. This is brilliant because you can see the skill the band members have.
long shots - Long shots weren’t really used that much, the only time used was to show the whole band and stage in which they were on.
Transitions
Wayne Isham like the idea of having a close up of the guitars as they were played then effective used a cut transitive to show the guitarist themselves. Also he used fades and cross fades to move from one band member to the other. Overlapping layers is another great effect used; Wayne Isham used this over the guitar solo.
Editing
There is a large amount of editing used in this video, for example the huge amount of slow motion. This is a talented way of making a normal camera shot into something abstract and interesting. Another great piece of editing is the over laying of the picture. I don't know how they did this but what it is, is seeing the same clip and then fading it out and then repeating until you can see the same person three or four time in the same clip.
Genre
Glam rock
when it was made
80's
Who made it
Wayne Isham - from the album Dr Feelgood and it was copyright 1989
Target audience
From looking at the appearance of the band, I’ve decided that the target audience would have to be the younger and more extreme. The reason i think this is because of the outfits and the hair styles. These are get ways to see what the target audience would be, because the listens and fans would replicate the costumes to show that they enjoy and appreciate the band and its genre.
Narrative
The story carries a narrative, it follows a young good looking male, he is shown dealing drugs. The man is shown to be swarve and well off this captures a cool and chiq' look that helps the aim at the target audience.
Lighting
When looking over the video I realized that Michel Gondry's wanted the main event to be shown as best as it could be. When I speak of the main event i am talking about the dancers. The way he did this was by blacking out the background so nothing else can be seen apart from the brightly colored movements created by the dancers. But not only that he decided to make a cycular light from above the dancers to signafiy the world as they dancer in a cycular motion.
Sound
The repeativeness of the backing track makes the song very addictive. This is a great thing for the creator because it will keep the audiences attraction to the track. Also if you listen carfully you can here that they repeat the world 'Around the world' 80 times. This is clever because as everyone knows the first person to go round the world did it in 80 days.
costume
The costumes used are very abstract and have no common factor between each other. This is because each group of characters in the performance means a different instrument, and the best way to showing this is by leaving all common ground. A different reason for the costumes used is that it is a way of deciphering the genre.
Cinematography
The video includes of many different shot types, such as a wide shot to show the whole setting and all the characters involved in the video. Another is the mid shot, this is used to show a individual and is commonly used with a movement. When i say movement i am talking about the use of crabbing and tracking. These are used throughout the video very effectively. Another great movement used is panning, normally panning is used on a still camera but Michel Gondry effectively used panning while crabbing round. This is an amazing effect that shows off good skill.
Each camera shot is focus on one select group for dancers, this informs the viewers that what they are doing is more relevent than the other dancers.
Editing
When it came to the editing or in other words the lack of editing. The reason this is, is because Michel Gondry wanted the video to be different from others. When i say this i mean he was very clever and decided to make the whole video a single shot. This means it was difficult for the dancers because they would need to keep time throughout the 4 minuets, this would take tones of practice. But when looking over the video I can see that there is only one transition used, this is called a cut which is just a quick way of moving from camera to camera.
Release Date
Around the world was released on march 17th in 1997.
Interesting fact
There is a very interesting fact about this music video, which is the way the characters move to the music. The characters rein act the instruments, and are in perfect sync.
Target Audience
After looking over the video a few times, I believe the target audience would be the older more mature audience between the ages of 15 onwards. The reason i think this is because of all the different aspects used. You would also have to be older to appreionate the interesting factors involved in the creating of this good music video.
Motley crue dr feelgood
Lighting
There is Abstract lighting to show off all the different aspects used in the genre. Flame effects and real flames used, the dark lighting is used to highlight this, the contrast between the darkness and flames make the result stand out brighter. Also throughout the music video there is refections of the fire though mirrors and windows.
After looking over the video i can see that it is ment to be set in a huge tent, this means that the only light source is from the fires they have lit round them. But has i looked closer at the drummer i saw that there is one other light source which is the enterance.
Costume
The appearance of the band is very important because is shows the genre. In this case the genre is very clear. The clothing is very extreme and includes of dark tight clothes, gives of ambient ora and makes a satanic look that is fighting for the bands aims. Tight clothing is not all what they do to create there look. Motley Crew also style there hair in a large and wide fashion, which replicated throughout the listener and fans of the band.
Cinematography
Crabbing - the crabbing as been used throughout the production in a smooth motion around the band members. This is good because it helps the audience focus on one band member at a time, but not for long enough to get bored of them.
Panning - I wasn't very impressed with the amount of panning; I wish there had been a lot more.
Zooming -There was a large quantity of zooming. This was used to show the viewers a key point in the production, for example when there is a guitar solo or a key attraction such as the flames used.
Tilting - I only saw a small amount of tilting, but when it was used, it was used in a very effective way. When I say this I mean the way the cameras were angled upwards from below the band members. The reason they did this is because is makes them look impressive and untouchable. I say this because it will make the audience look up to them and want to be more like them.
Mid shots - The mid shot was the most used shot in this music video. I think the reason for this is because it shows most of the band member which is being viewed (it would be pointless just to see half of them)
Close ups - I really liked the use of close ups. They were used over the instruments rather then the people playing them. This is brilliant because you can see the skill the band members have.
long shots - Long shots weren’t really used that much, the only time used was to show the whole band and stage in which they were on.
Transitions
Wayne Isham like the idea of having a close up of the guitars as they were played then effective used a cut transitive to show the guitarist themselves. Also he used fades and cross fades to move from one band member to the other. Overlapping layers is another great effect used; Wayne Isham used this over the guitar solo.
Editing
There is a large amount of editing used in this video, for example the huge amount of slow motion. This is a talented way of making a normal camera shot into something abstract and interesting. Another great piece of editing is the over laying of the picture. I don't know how they did this but what it is, is seeing the same clip and then fading it out and then repeating until you can see the same person three or four time in the same clip.
Genre
Glam rock
when it was made
80's
Who made it
Wayne Isham - from the album Dr Feelgood and it was copyright 1989
Target audience
From looking at the appearance of the band, I’ve decided that the target audience would have to be the younger and more extreme. The reason i think this is because of the outfits and the hair styles. These are get ways to see what the target audience would be, because the listens and fans would replicate the costumes to show that they enjoy and appreciate the band and its genre.
Narrative
The story carries a narrative, it follows a young good looking male, he is shown dealing drugs. The man is shown to be swarve and well off this captures a cool and chiq' look that helps the aim at the target audience.
Music video director
My chosen director is called Jonathan Glazer. Since the mid-1990s he has directed a number of music videos, and was named MTV Director of the Year 1997. But he didn’t always start as a music video director he went though stages of his life in different fields of education, such as he started at Nottingham Trent University studying theatre design. After that he moved onto making television trailers, which he got a award from the BBC for. Then he moved onto his music videos where he has dabbled with the strange and unusual. When i say this a particular video comes to mind 'UNKLE - rabbit in your headlights'. After watching this piece of his work i was drawn in with interest and the wondering of what else he had done. The reason for this is because the music video really made me think it seems, to me at least, that the tunnel represents the man's journey through life. He's constantly being hurt and ignored. When he finally stops going along with the traffic, he breaks free from the tyranny of the majority, and he smiles for the first time. , i believe the moral 'when you get knocked down, you should get back up' comes into the picture. The video is about a man getting thrown to the fall by getting hit by cars, yet he keeps getting up, until he stands up and stands still letting a car hit into the back of him. These I think signifies a different moral 'stand up and face you enemy'.The hardest part of analysing a music video would be finding out the target audience, lucky this target audience isn't to hard to decipher. I think Jonathan Glazer has a bit of a crazy and imaginative mind, and that is the type of person his sort of video are aimed at. The reason for me thinking this is because of all the abstract and imaginative clips and hidden messages inside his work. After looking over his videos over and over i wanted to know what other people have to say about them. So i went on youtube and he his dedicated website to see what people had commented. What i found out was a lot of positive messages such as 'Crazy screaming dude rocks!! Wicked track and sweet video!, Great vid, love John Glazer's work, i like the Jacobs Ladder bit too.Finally i looked over a few different music videos he had done to see the similarities and differs. All of his videos have something strange about them. Such as the Jamiroquai track (Virtual Insanity), which has jamiroquai dancing on a moving floor, like a huge treadmill.Lastly Jonathan Glazer is now currently working on a film adaptation of Michel Faber's darkly comic science fiction novel "Under the Skin", slated for release in 2011. Which i believe will be representing his style and craziness you see in his music videos.
Subscribe to:
Posts (Atom)